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Why
Sponsor a Race Team? } ADDED VALUE - Sponsors look to sports to add value to the brand proposition. In almost all sectors of all markets there is intense competition among companies and brands. Often there is little to choose from in terms of quality, content or price. In order to make a brand stand out from the crowd a sponsor will use sports to create a unique position in the mind of the consumer. } CUSTOMER RELATIONS - Many business firms are emphasizing with renewed vigor the importance of customer relations. NASCAR is one of the most watched sports in America today. Entertain your customers while you sell your products. Your customers will never forget it! } EMPLOYEE RELATIONS: Sports sponsorships can encourage company pride and loyalty. Coveted tickets can be used as a sales incentive. } NEW PRODUCT AWARENESS: The key logo placement on a car can highlight a new product. Build
Brand Awareness } Key Logo Placement } Optional show car and driver appearances } Print, radio, television and multi-media attention
Key
Benefits of Charette Motorsports }
} Right to design the graphics and color/paint scheme of the race car as well as the driver fire suit, helmet and crew members uniforms } Endorsement by the driver. } Opportunity to use the drivers name, likeness and signature; and the likeness of the race car; in any advertisements, commercials, in promotional literature, point-of-sale materials, on packaging and in the development of any special products } A designated number of show car display dates (optional) to promote contests and other special events. Add a driver appearance to drive traffic to your event. } Use our photos and promotional pieces on your website, in your flyers, and in print advertising. } Access to hospitality at the track and assistance in pulling off your special on-track event! As owners of a small business, Charette Motorsports understands the need for creativity in business operating decisions. This team is willing to discuss creative ways to fulfill your advertising budget with a sponsorship package that fits your needs. Primary
Sponsor Package Name of team, graphics and color scheme rights, exclusive hood, upper rear quarter panel for the entire race season Driver and show car appearances A proven advertising venue with consumer brand loyalty Driver endorsement Associate
Sponsor Package Your company graphics on the car for entire or partial season Driver and show car appearances A proven advertising venue with consumer brand loyalty Driver endorsement Sponsoring Charette Motorsports for one race can run about the same as running a full-size ad in your local newspaper, but gives you the opportunity to connect with the people you are advertising with. NASCAR fans have proven over and over again their brand loyalty and become loyal customers of those who sponsor a NASCAR race team even at the grass roots level!
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Provide
your company with a set number of races in which they would serve as the Primary
Sponsor.
